/* ===========================================================
   PRAUS / THE COWBOY COACH — SHARED STYLESHEET
   =========================================================== */

:root{
  --black:#1F1F1F;
  --near-black:#262626;
  --cream:#F8F5EF;
  --cream-2:#D9D3C7;
  --tan:#8B5E3C;
  --tan-dark:#734A2E;
  --gold:#B08256;
  --ink:#262220;
  --ink-soft:#5f574a;
  --line: rgba(38,34,32,0.14);
  --line-dark: rgba(248,245,239,0.16);
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:'Inter', sans-serif;
  color:var(--ink);
  background:var(--cream);
  -webkit-font-smoothing:antialiased;
  line-height:1.6;
}
h1,h2,h3,h4{
  font-family:'Playfair Display', serif;
  margin:0;
  color:var(--black);
}
a{color:inherit; text-decoration:none;}
img{max-width:100%; display:block;}
.wrap{ max-width:1260px; margin:0 auto; padding:0 40px; }
.eyebrow{
  font-size:12.5px; letter-spacing:0.22em; text-transform:uppercase;
  color:var(--tan-dark); font-weight:600;
}
.eyebrow.on-dark{ color:var(--gold); }
.btn{
  display:inline-flex; align-items:center; gap:10px;
  background:var(--tan); color:#fff;
  font-size:13.5px; letter-spacing:0.13em; text-transform:uppercase; font-weight:600;
  padding:16px 30px; border:none; cursor:pointer;
  transition: background .25s ease;
}
.btn:hover{ background:var(--tan-dark); color:#fff; }
.btn-dark{ background:var(--black); }
.btn-dark:hover{ background:var(--tan-dark); }
.btn-ghost{ background:transparent; border:1.5px solid rgba(255,255,255,0.5); color:#fff; }
.btn-ghost:hover{ background:rgba(255,255,255,0.12); border-color:#fff; }
.btn-outline-dark{ background:transparent; border:1.5px solid var(--ink); color:var(--ink); }
.btn-outline-dark:hover{ background:var(--ink); color:#fff; }
.section-head{ text-align:center; max-width:820px; margin:0 auto 50px; }
.section-head h2{ font-size:clamp(26px,3.3vw,40px); line-height:1.28; margin-top:14px; }
.section-head h2 .accent{ color:var(--tan); }
.section{ padding:100px 0; }
.section.cream{ background:var(--cream); }
.section.cream-2{ background:var(--cream-2); }
.section.tight{ padding:70px 0; }

/* NAV */
header{
  position:sticky; top:0; z-index:50;
  background:rgba(246,242,233,0.95); backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.nav-inner{
  display:flex; align-items:center; justify-content:space-between;
  padding:14px 40px; max-width:1400px; margin:0 auto; gap:16px; flex-wrap:wrap;
}
.brand{ display:flex; align-items:center; gap:14px; flex-shrink:0; }
.brand img{ height:28px; width:auto; }
.brand-tag{
  border-left:1px solid var(--line); padding-left:14px;
  font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:var(--ink-soft);
  white-space:nowrap;
}
nav.main-nav{ display:flex; align-items:center; gap:20px; }
nav.main-nav a{
  font-size:12.5px; letter-spacing:0.06em; text-transform:uppercase; font-weight:500;
  position:relative; padding-bottom:4px; white-space:nowrap;
}
nav.main-nav a.active{ color:var(--tan-dark); }
nav.main-nav a.active::after{
  content:""; position:absolute; left:0; right:0; bottom:0; height:2px; background:var(--tan);
}
.nav-cta{
  font-size:12px; letter-spacing:0.12em; text-transform:uppercase; font-weight:600;
  background:var(--black); color:#fff !important; padding:12px 22px; flex-shrink:0;
}
.nav-cta:hover{ background:var(--tan-dark); }
.menu-btn{
  display:none; background:none; border:none; cursor:pointer; padding:6px;
  flex-direction:column; gap:5px; margin-right:auto; margin-left:8px;
}
.menu-btn span{ display:block; width:24px; height:2px; background:var(--black); }

/* Nav switches to hamburger earlier than the rest of the layout, since 6 nav items need more room */
@media (max-width: 1350px){
  nav.main-nav{
    display:none; position:absolute; top:100%; left:0; right:0;
    background:var(--cream); border-bottom:1px solid var(--line);
    flex-direction:column; align-items:flex-start; gap:0; padding:8px 0;
  }
  nav.main-nav.open{ display:flex; }
  nav.main-nav a{ width:100%; padding:14px 24px; }
  nav.main-nav a.active::after{ display:none; }
  nav.main-nav a.active{ background:var(--cream-2); }
  .menu-btn{ display:flex; }
  .brand-tag{ display:none; }
}

/* ============ HOME HERO (split layout) ============ */
.hero-split{ display:grid; grid-template-columns:1.05fr 1fr; align-items:stretch; background:var(--cream); }
.hero-copy{ padding:90px 40px; display:flex; flex-direction:column; justify-content:center; max-width:600px; margin-left:auto; }
.hero-kicker{ font-family:'Playfair Display', serif; font-style:italic; font-size:19px; color:var(--ink-soft); line-height:1.5; margin-bottom:22px; }
.hero-copy .logo-lockup{ width:min(420px,100%); margin-bottom:22px; }
.hero-copy p.desc{ font-size:16px; color:var(--ink-soft); max-width:460px; margin-bottom:30px; }
.hero-img{ position:relative; overflow:hidden; min-height:520px; background:#000; }
.hero-img img{ width:100%; height:100%; object-fit:cover; object-position:center 22%; }
.hero-img::after{ content:""; position:absolute; inset:0; background:linear-gradient(90deg, var(--cream) 0%, rgba(245,241,232,0) 18%); }

/* ============ INTERNAL PAGE HERO (banner) ============ */
.page-hero{ position:relative; min-height:420px; display:flex; align-items:center; color:#fff; overflow:hidden; }
.page-hero img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; z-index:0; }
.page-hero::before{ content:""; position:absolute; inset:0; z-index:1;
  background:linear-gradient(100deg, rgba(8,7,6,0.93) 0%, rgba(8,7,6,0.72) 45%, rgba(8,7,6,0.4) 100%); }
.page-hero .wrap{ position:relative; z-index:2; padding:90px 40px; }
.page-hero h1{ color:#fdfbf6; font-size:clamp(34px,5vw,54px); line-height:1.1; margin:12px 0 18px; }
.page-hero p{ font-size:16px; color:#d9d2c2; max-width:560px; }
.page-hero .eyebrow{ color:var(--gold); }

/* ============ PROBLEM (icon grid) ============ */
.problem-grid{ display:grid; grid-template-columns:repeat(5,1fr); gap:36px; margin-bottom:64px; }
.problem-item{ text-align:center; padding:0 8px; }
.problem-item .icon{ width:56px; height:56px; margin:0 auto 20px; display:flex; align-items:center; justify-content:center; color:var(--black); }
.problem-item .icon svg{ width:34px; height:34px; }
.problem-item h3{ font-family:'Inter', sans-serif; font-weight:600; font-size:15px; letter-spacing:0.06em; text-transform:uppercase; margin-bottom:10px; }
.problem-item p{ font-size:14.5px; color:var(--ink-soft); line-height:1.55; }
.problem-close{ text-align:center; border-top:1px solid var(--line); padding-top:46px; max-width:760px; margin:0 auto; }
.problem-close p{ font-size:16px; color:var(--ink-soft); margin-bottom:6px; }
.problem-close .lead{ font-family:'Playfair Display', serif; font-size:23px; color:var(--tan-dark); font-weight:600; margin:10px 0 4px; }
.problem-close .final{ font-family:'Playfair Display', serif; font-style:italic; font-size:19px; margin-top:14px; }

/* ============ DARK SPLIT (What Is Praus) ============ */
.dark-split{ position:relative; background:var(--near-black); color:#efe9db; }
.dark-split .grid{ display:grid; grid-template-columns:1.15fr 0.85fr; align-items:stretch; }
.dark-split .copy{ padding:100px 60px 100px 40px; max-width:640px; }
.dark-split .copy h2{ color:#f7f4ec; font-size:clamp(26px,3.2vw,38px); line-height:1.28; margin:14px 0 24px; }
.dark-split .copy > p{ color:#c9c2b3; font-size:16px; max-width:520px; margin-bottom:40px; }
.principle-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:26px; margin-bottom:44px; }
.principle-item{ text-align:center; }
.principle-item .icon{ width:46px; height:46px; margin:0 auto 14px; display:flex; align-items:center; justify-content:center; color:var(--gold); }
.principle-item .icon svg{ width:26px; height:26px; }
.principle-item h4{ font-family:'Inter', sans-serif; font-size:12.5px; letter-spacing:0.06em; text-transform:uppercase; font-weight:600; color:#efe9db; line-height:1.4; }
.dark-split .tagline{ border-top:1px solid var(--line-dark); padding-top:30px; font-size:15px; color:#c9c2b3; }
.dark-split .tagline strong{ display:block; font-family:'Playfair Display', serif; font-style:italic; font-size:21px; color:#f7f4ec; font-weight:500; margin-top:8px; }
.dark-split .img-col{ position:relative; min-height:100%; }
.dark-split .img-col img{ width:100%; height:100%; object-fit:cover; object-position:40% 30%; }
.dark-split .img-col::before{ content:""; position:absolute; inset:0; background:linear-gradient(90deg, var(--near-black) 0%, rgba(33,29,25,0) 22%); }

/* ============ APPROACH CARDS ============ */
.approach-grid{ display:grid; grid-template-columns:repeat(5,1fr); gap:22px; }
.approach-card{ background:#fff; border:1px solid var(--line); padding:34px 22px 26px; display:flex; flex-direction:column; align-items:center; text-align:center; }
.approach-card .num{ font-family:'Playfair Display', serif; font-size:13px; color:var(--tan); letter-spacing:0.1em; margin-bottom:14px; }
.approach-card .icon{ width:48px; height:48px; margin-bottom:16px; display:flex; align-items:center; justify-content:center; color:var(--black); }
.approach-card .icon svg{ width:28px; height:28px; }
.approach-card h3{ font-family:'Inter', sans-serif; font-size:14.5px; letter-spacing:0.05em; text-transform:uppercase; font-weight:600; margin-bottom:14px; }
.approach-card .q{ font-size:13.5px; color:var(--ink-soft); margin-bottom:10px; }
.approach-card .flow{ font-size:14px; color:var(--ink); font-weight:500; margin-bottom:22px; }
.approach-card .body{ font-size:13px; color:var(--ink-soft); line-height:1.6; margin-bottom:18px; }
.approach-card .tag{ margin-top:auto; width:100%; background:var(--cream-2); color:var(--tan-dark); font-size:12px; letter-spacing:0.04em; font-weight:600; padding:12px 10px; text-align:center; line-height:1.4; }

/* ============ DEV / SERVICES DARK SECTION ============ */
.dev-section{ background:var(--black); color:#efe9db; padding:100px 0; }
.dev-section .section-head h2{ color:#f7f4ec; }
.dev-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line-dark); border:1px solid var(--line-dark); }
.dev-item{ background:var(--black); padding:44px 28px; text-align:center; }
.dev-item .icon{ width:44px; height:44px; margin:0 auto 20px; display:flex; align-items:center; justify-content:center; color:var(--gold); }
.dev-item .icon svg{ width:26px; height:26px; }
.dev-item h3{ font-family:'Inter', sans-serif; font-size:14.5px; letter-spacing:0.06em; text-transform:uppercase; font-weight:600; color:#f7f4ec; margin-bottom:12px; }
.dev-item p{ font-size:13.5px; color:#b8b0a0; margin-bottom:18px; line-height:1.6; }
.dev-item .learn{ font-size:12px; letter-spacing:0.1em; text-transform:uppercase; font-weight:600; color:var(--gold); border-bottom:1px solid transparent; }
.dev-item .learn:hover{ border-bottom-color:var(--gold); }

/* ============ MEET JON TEASER ============ */
.jon-section{ background:var(--cream); padding:110px 0; }
.jon-grid{ display:grid; grid-template-columns:0.85fr 1.15fr; gap:70px; align-items:center; }
.jon-img img{ width:100%; aspect-ratio:4/5; object-fit:cover; object-position:center 20%; }
.jon-copy .eyebrow{ margin-bottom:10px; }
.jon-copy h2{ font-size:clamp(24px,2.8vw,32px); line-height:1.3; margin-bottom:22px; }
.jon-copy p{ font-size:15.5px; color:var(--ink-soft); margin-bottom:20px; }
.jon-quote{ border-left:3px solid var(--tan); padding-left:20px; margin:26px 0; font-family:'Playfair Display', serif; font-style:italic; font-size:19px; color:var(--black); line-height:1.5; }
.jon-copy .btn{ margin-top:6px; }
.jon-side{ margin-top:56px; display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:start; border-top:1px solid var(--line); padding-top:44px; }
.jon-side p{ font-size:15px; color:var(--ink-soft); }
.jon-side .final{ font-family:'Playfair Display', serif; font-size:19px; color:var(--black); line-height:1.4; margin-bottom:14px; }
.signature{ font-family:'Playfair Display', serif; font-style:italic; font-size:22px; color:var(--tan-dark); }
.signature small{ display:block; font-family:'Inter', sans-serif; font-style:normal; font-size:11.5px; letter-spacing:0.12em; text-transform:uppercase; color:var(--ink-soft); margin-top:4px; }

/* ============ PULL QUOTE BAR ============ */
.pullquote{ background:var(--near-black); color:#f3efe4; padding:50px 0; }
.pullquote.photo{ position:relative; overflow:hidden; }
.pullquote.photo > img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; z-index:0; }
.pullquote.photo::before{
  content:""; position:absolute; inset:0; z-index:1;
  background:linear-gradient(100deg, rgba(15,13,11,0.94) 0%, rgba(15,13,11,0.8) 55%, rgba(15,13,11,0.6) 100%);
}
.pullquote.photo .inner{ position:relative; z-index:2; }
.pullquote .inner{ display:flex; align-items:center; justify-content:space-between; gap:30px; flex-wrap:wrap; }
.pullquote p{ font-family:'Playfair Display', serif; font-style:italic; font-size:clamp(17px,2vw,21px); max-width:780px; line-height:1.5; }
.pullquote .attrib{ font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:var(--gold); margin-top:12px; font-style:normal; }
.pullquote .cc-badge img{ width:64px; height:auto; border-radius:8px; }

/* ============ CTA (photo background) ============ */
.cta{ position:relative; min-height:440px; display:flex; align-items:center; color:#fff; overflow:hidden; }
.cta img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; z-index:0; }
.cta::before{ content:""; position:absolute; inset:0; z-index:1;
  background:linear-gradient(100deg, rgba(24,21,18,0.92) 0%, rgba(24,21,18,0.55) 55%, rgba(24,21,18,0.75) 100%); }
.cta .wrap{ position:relative; z-index:2; display:flex; align-items:center; justify-content:space-between; gap:40px; width:100%; flex-wrap:wrap; }
.cta.centered .wrap{ justify-content:center; text-align:center; }
.cta.centered .cta-copy{ max-width:720px; }
.cta.centered .cta-copy > div{ justify-content:center; }
.cta-copy{ max-width:640px; }
.cta-copy h2{ color:#fff; font-size:clamp(24px,3vw,34px); line-height:1.32; margin:16px 0 30px; }
.cta-logo{ text-align:right; flex-shrink:0; }
.cta-logo img{ position:relative; width:220px; height:auto; filter:brightness(0) invert(1); margin:0 0 10px auto; }
.cta-logo p{ font-size:11.5px; letter-spacing:0.08em; text-transform:uppercase; color:#c9c2b3; max-width:200px; margin-left:auto; }

/* ============ FOOTER ============ */
footer{ background:var(--black); color:#b8b0a0; padding:44px 0 30px; border-top:1px solid var(--line-dark); }
.footer-top{ display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:20px; padding-bottom:26px; border-bottom:1px solid var(--line-dark); margin-bottom:22px; }
.footer-brand{ display:flex; align-items:center; gap:16px; }
.footer-brand img.praus{ height:26px; filter:brightness(0) invert(1); }
.footer-cc{ background:var(--cream); padding:6px 10px; border-radius:6px; display:flex; align-items:center; gap:6px; }
.footer-cc img{ height:22px; }
.footer-nav{ display:flex; gap:26px; flex-wrap:wrap; }
.footer-nav a{ font-size:12.5px; letter-spacing:0.08em; text-transform:uppercase; color:#d8d2c4; }
.footer-nav a:hover{ color:var(--gold); }
.footer-social{ display:flex; gap:16px; }
.footer-social a{ width:34px; height:34px; border:1px solid var(--line-dark); border-radius:50%; display:flex; align-items:center; justify-content:center; color:#d8d2c4; }
.footer-social a:hover{ border-color:var(--gold); color:var(--gold); }
.footer-social svg{ width:15px; height:15px; }
.footer-bottom{ display:flex; justify-content:space-between; flex-wrap:wrap; gap:10px; font-size:12px; letter-spacing:0.04em; color:#8a8375; }
.footer-bottom .tag{ text-transform:uppercase; letter-spacing:0.1em; color:var(--gold); font-weight:600; }

/* ============ GENERIC CONTENT PAGE BLOCKS ============ */
.content-block{ max-width:820px; margin:0 auto; }
.content-block p{ font-size:16px; color:var(--ink-soft); margin-bottom:20px; }
.content-block h3{ font-size:22px; margin:36px 0 14px; }
.two-col{ display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:center; }
.two-col img{ width:100%; aspect-ratio:4/5; object-fit:cover; border-radius:2px; }
.two-col.reverse{ direction:rtl; }
.two-col.reverse > *{ direction:ltr; }

/* Service cards (Work With Us) */
.service-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:28px; }
.service-card{ background:#fff; border:1px solid var(--line); padding:38px; }
.service-card .icon{ width:50px; height:50px; margin-bottom:20px; display:flex; align-items:center; justify-content:center; color:var(--tan); }
.service-card .icon svg{ width:30px; height:30px; }
.service-card h3{ font-size:20px; margin-bottom:12px; }
.service-card p{ font-size:14.5px; color:var(--ink-soft); margin-bottom:18px; }
.service-card ul{ padding-left:20px; margin:0 0 22px; }
.service-card li{ font-size:14px; color:var(--ink-soft); margin-bottom:8px; }
.service-card a.learn{ font-size:12.5px; letter-spacing:0.1em; text-transform:uppercase; font-weight:600; color:var(--tan-dark); }

/* Timeline / values (About page) */
.value-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:30px; }
.value-item{ text-align:center; padding:20px; }
.value-item .icon{ width:48px; height:48px; margin:0 auto 16px; display:flex; align-items:center; justify-content:center; color:var(--tan); }
.value-item .icon svg{ width:28px; height:28px; }
.value-item h4{ font-size:16px; margin-bottom:10px; letter-spacing:0.02em; }
.value-item p{ font-size:13.5px; color:var(--ink-soft); }

/* Resource cards */
.resource-card{ background:#fff; border:1px solid var(--line); overflow:hidden; }
.resource-card img{ width:100%; height:auto; display:block; }
.resource-card .body{ padding:26px; }
.resource-card h3{ font-size:19px; margin-bottom:10px; }
.resource-card p{ font-size:14px; color:var(--ink-soft); margin-bottom:16px; }
.resource-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:28px; }

/* Contact form */
.contact-grid{ display:grid; grid-template-columns:0.9fr 1.1fr; gap:70px; align-items:flex-start; }
.contact-info h2{ font-size:clamp(24px,2.8vw,32px); margin-bottom:20px; line-height:1.3; }
.contact-info p{ font-size:15.5px; color:var(--ink-soft); margin-bottom:22px; }
.contact-detail{ display:flex; align-items:center; gap:14px; margin-bottom:18px; }
.contact-detail .icon{ width:38px; height:38px; border-radius:50%; background:var(--cream-2); display:flex; align-items:center; justify-content:center; color:var(--tan-dark); flex-shrink:0; }
.contact-detail .icon svg{ width:18px; height:18px; }
.contact-detail a, .contact-detail span{ font-size:15px; color:var(--ink); font-weight:500; }
.form-card{ background:#fff; border:1px solid var(--line); padding:40px; }
.form-row{ margin-bottom:20px; }
.form-row label{ display:block; font-size:12.5px; letter-spacing:0.06em; text-transform:uppercase; font-weight:600; color:var(--ink-soft); margin-bottom:8px; }
.form-row input, .form-row select, .form-row textarea{
  width:100%; padding:13px 14px; border:1px solid var(--line); background:var(--cream);
  font-family:'Inter', sans-serif; font-size:14.5px; color:var(--ink); border-radius:2px;
}
.form-row input:focus, .form-row select:focus, .form-row textarea:focus{ outline:none; border-color:var(--tan); }
.form-row textarea{ resize:vertical; min-height:130px; }
.form-two{ display:grid; grid-template-columns:1fr 1fr; gap:18px; }
.form-submit{ width:100%; justify-content:center; font-size:14px; padding:16px; }
.form-note{ font-size:12.5px; color:var(--ink-soft); margin-top:14px; text-align:center; }
.form-success{ display:none; text-align:center; padding:40px 20px; }
.form-success.show{ display:block; }
.form-success h3{ margin-bottom:12px; }
.form-success p{ color:var(--ink-soft); }

/* ============ STRENGTH / SHADOW CONTRAST LIST ============ */
.strength-shadow-head{
  display:grid; grid-template-columns:1fr 40px 1fr; gap:0 18px;
  font-size:11.5px; letter-spacing:0.1em; text-transform:uppercase; font-weight:700;
  color:var(--ink-soft); padding-bottom:14px; margin-bottom:6px;
}
.strength-shadow-head span:first-child{ text-align:right; }
.strength-shadow-head span:last-child{ text-align:left; padding-left:2px; }
.strength-shadow-list{ border-top:2px solid var(--black); }
.strength-shadow-row{
  display:grid; grid-template-columns:1fr 40px 1fr; align-items:center; gap:0 18px;
  padding:20px 0; border-bottom:1px solid var(--line);
}
.strength-shadow-row span:first-child{ text-align:right; }
.strength-shadow-row span:last-child{ text-align:left; }
.strength-shadow-row .arrow{ color:var(--tan); font-size:20px; text-align:center; }
.strength-shadow-row .muted{
  font-family:'Playfair Display', serif; font-style:italic; font-size:19px;
  color:var(--ink-soft); font-weight:500;
}
.strength-shadow-row .strong{
  font-family:'Playfair Display', serif; font-weight:700; font-size:22px;
  color:var(--black);
}

/* ============ PROOF / TESTIMONIAL CARDS ============ */
.proof-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:22px; }
.proof-grid.cols-1{ grid-template-columns:1fr; max-width:640px; margin:0 auto; }
.proof-card{ background:#fff; border:1px solid var(--line); padding:28px 26px; }
.proof-card .stars{ color:var(--gold); font-size:13px; letter-spacing:2px; margin-bottom:12px; }
.proof-card p.quote{ font-family:'Playfair Display', serif; font-style:italic; font-size:15px; color:var(--black); margin-bottom:16px; line-height:1.55; }
.proof-card .attrib{ font-size:12px; text-transform:uppercase; letter-spacing:0.06em; color:var(--tan-dark); font-weight:700; }
.proof-grid.on-dark .proof-card{ background:var(--near-black); border-color:var(--line-dark); }
.proof-grid.on-dark .proof-card p.quote{ color:#f3efe4; }
.proof-grid.on-dark .proof-card .attrib{ color:var(--gold); }

/* ============ COMPARISON TABLE (strength / can't be trusted) ============ */
.compare-table{ width:100%; border-collapse:collapse; background:#fff; border:1px solid var(--line); }
.compare-table th{
  background:var(--black); color:#f7f4ec; text-align:left; padding:14px 20px;
  font-size:11.5px; letter-spacing:0.08em; text-transform:uppercase; font-weight:600;
}
.compare-table td{ padding:13px 20px; font-size:14.5px; border-bottom:1px solid var(--line); }
.compare-table tr:last-child td{ border-bottom:none; }
.compare-table td:first-child{ font-weight:600; color:var(--black); }
.compare-table td:last-child{ color:var(--tan-dark); }

/* ============ PROCESS STEPS (numbered, 4-across) ============ */
.process-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:24px; }
.process-item{ text-align:center; }
.process-item .num{
  width:44px; height:44px; border-radius:50%; border:1.5px solid var(--tan);
  display:flex; align-items:center; justify-content:center; margin:0 auto 16px;
  font-family:'Playfair Display', serif; font-size:15px; color:var(--tan-dark);
}
.process-item .icon{ width:30px; height:30px; margin:0 auto 12px; color:var(--tan-dark); }
.process-item .icon svg{ width:100%; height:100%; }
.process-item h4{ font-size:14px; letter-spacing:0.04em; text-transform:uppercase; font-weight:700; margin-bottom:8px; }
.process-item p{ font-size:13.5px; color:var(--ink-soft); }
.process-grid.on-dark h4{ color:#f7f4ec; }
.process-grid.on-dark p{ color:#b8b0a0; }
.process-grid.on-dark .num{ border-color:var(--gold); color:var(--gold); }
.process-arrow-row{ display:flex; align-items:center; justify-content:center; gap:10px; flex-wrap:wrap; margin-top:6px; }

/* ============ LESS / MORE TWO COLUMN ============ */
.less-more{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); max-width:520px; }
.less-more .col{ background:#fff; padding:0; }
.less-more .col-head{
  padding:12px 20px; font-size:11.5px; letter-spacing:0.1em; text-transform:uppercase; font-weight:700; color:#fff;
}
.less-more .col.less .col-head{ background:var(--tan); }
.less-more .col.more .col-head{ background:var(--black); }
.less-more ul{ list-style:none; margin:0; padding:0; }
.less-more li{ padding:12px 20px; font-size:14px; color:var(--ink-soft); border-bottom:1px solid var(--line); }
.less-more li:last-child{ border-bottom:none; }

/* ============ SHIFT LIST (from X to Y) ============ */
.shift-grid{ display:grid; grid-template-columns:1fr 1fr; gap:20px 40px; }
.shift-item{ display:flex; gap:16px; align-items:flex-start; }
.shift-item .icon{ width:34px; height:34px; flex-shrink:0; color:var(--tan-dark); margin-top:2px; }
.shift-item .icon svg{ width:100%; height:100%; }
.shift-item .from-to{ font-size:12px; letter-spacing:0.05em; text-transform:uppercase; font-weight:700; color:var(--tan-dark); margin-bottom:4px; }
.shift-item .from-to .muted{ color:var(--ink-soft); font-weight:500; }
.shift-item p{ font-size:14px; color:var(--ink-soft); margin:0; }

/* ============ TESTIMONIAL CARD ============ */
.testimonial-card{ background:#fff; border:1px solid var(--line); padding:30px 32px; max-width:380px; }
.testimonial-card p{ font-family:'Playfair Display', serif; font-style:italic; font-size:16px; color:var(--black); margin-bottom:16px; line-height:1.5; }
.testimonial-card .attrib{ font-size:12px; letter-spacing:0.05em; text-transform:uppercase; color:var(--tan-dark); font-weight:600; }

/* ============ CHECKLIST (used in service cards) ============ */
.checklist{ list-style:none; padding:0; margin:0 0 20px; }
.checklist li{ padding-left:24px; position:relative; font-size:14px; color:var(--ink-soft); margin-bottom:8px; }
.checklist li::before{ content:"✓"; position:absolute; left:0; color:var(--tan-dark); font-weight:700; }

/* ============ SIGNATURE TOPIC / KEYNOTE CARD (badge style) ============ */
.keynote-card.badge{ justify-content:center; align-items:center; text-align:center; padding:44px 30px; border:1px solid var(--line-dark); min-height:420px; }
.keynote-card.badge::before{ display:none; }
.keynote-card.badge .body{ padding:0; position:static; }
.kbadge{ width:150px; height:150px; border-radius:50%; border:2px solid var(--gold); position:relative; display:flex; flex-direction:column; align-items:center; justify-content:center; margin:0 auto 26px; }
.kbadge::after{ content:""; position:absolute; inset:9px; border:1px solid rgba(201,165,111,0.4); border-radius:50%; }
.kbadge .kicon{ color:var(--gold); margin-bottom:6px; }
.kbadge .kicon svg{ width:24px; height:24px; }
.kbadge .kbig{ font-family:'Playfair Display', serif; font-weight:800; font-size:25px; color:#f7f4ec; line-height:1; }
.kbadge .ksmall{ font-size:9px; letter-spacing:0.09em; text-transform:uppercase; color:#d8d2c4; margin-top:5px; }

/* ============ SIGNATURE TOPIC / KEYNOTE CARD (dark) ============ */
.keynote-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line-dark); }
.keynote-card{ background:var(--black); position:relative; min-height:420px; display:flex; flex-direction:column; justify-content:flex-end; overflow:hidden; }
.keynote-card img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; opacity:0.4; }
.keynote-card::before{ content:""; position:absolute; inset:0; background:linear-gradient(180deg, rgba(15,13,11,0.86) 0%, rgba(15,13,11,0.74) 45%, rgba(15,13,11,0.97) 100%); }
.keynote-card .body{ position:relative; z-index:2; padding:30px 26px; }
.keynote-card .kicker{ font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:var(--gold); margin-bottom:10px; text-shadow:0 1px 4px rgba(0,0,0,0.6); }
.keynote-card h3{ color:#f7f4ec; font-size:26px; line-height:1.15; margin-bottom:6px; text-shadow:0 1px 6px rgba(0,0,0,0.5); }
.keynote-card .sub{ color:var(--gold); font-size:13px; letter-spacing:0.06em; text-transform:uppercase; font-weight:700; margin-bottom:14px; text-shadow:0 1px 4px rgba(0,0,0,0.6); }
.keynote-card p{ color:#c9c2b3; font-size:13.5px; margin-bottom:16px; line-height:1.55; }
.keynote-card a{ font-size:12px; letter-spacing:0.08em; text-transform:uppercase; font-weight:700; color:var(--gold); }

/* ============ AUDIENCE / FIT ICON LIST ============ */
.fit-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:24px; }
.fit-item{ display:flex; flex-direction:column; align-items:center; text-align:center; gap:10px; }
.fit-item .icon{ width:36px; height:36px; color:var(--tan-dark); }
.fit-item .icon svg{ width:100%; height:100%; }
.fit-item span{ font-size:13.5px; color:var(--ink-soft); font-weight:500; }
.cols-2{ grid-template-columns:repeat(2,1fr); }
.cols-3{ grid-template-columns:repeat(3,1fr); }
.cols-4{ grid-template-columns:repeat(4,1fr); }
.cols-5{ grid-template-columns:repeat(5,1fr); }

/* ============ RESPONSIVE ============ */
@media (max-width: 980px){
  nav.main-nav{
    display:none; position:absolute; top:100%; left:0; right:0;
    background:var(--cream); border-bottom:1px solid var(--line);
    flex-direction:column; align-items:flex-start; gap:0; padding:8px 0;
  }
  nav.main-nav.open{ display:flex; }
  nav.main-nav a{ width:100%; padding:14px 24px; }
  nav.main-nav a.active::after{ display:none; }
  nav.main-nav a.active{ background:var(--cream-2); }
  .menu-btn{ display:flex; }
  .brand-tag{ display:none; }
  .hero-split{ grid-template-columns:1fr; }
  .hero-copy{ margin-left:0; max-width:none; padding:50px 24px 36px; order:2; }
  .hero-img{ min-height:320px; order:1; }
  .hero-img::after{ background:none; }
  .problem-grid{ grid-template-columns:repeat(2,1fr); gap:40px 24px; }
  .dark-split .grid{ grid-template-columns:1fr; }
  .dark-split .img-col{ min-height:320px; order:-1; }
  .dark-split .img-col::before{ display:none; }
  .dark-split .copy{ padding:60px 24px; max-width:none; }
  .principle-grid{ grid-template-columns:repeat(2,1fr); }
  .approach-grid{ grid-template-columns:repeat(2,1fr); }
  .dev-grid{ grid-template-columns:repeat(2,1fr); }
  .jon-grid{ grid-template-columns:1fr; gap:40px; }
  .jon-side{ grid-template-columns:1fr; gap:28px; }
  .cta .wrap{ flex-direction:column; align-items:flex-start; text-align:left; }
  .cta-logo{ text-align:left; }
  .cta-logo img{ margin:0 0 10px 0; }
  .cta-logo p{ margin-left:0; }
  .wrap{ padding:0 24px; }
  .section{ padding:64px 0; }
  .footer-top{ flex-direction:column; align-items:flex-start; }
  .two-col{ grid-template-columns:1fr; gap:30px; }
  .two-col.reverse{ direction:ltr; }
  .service-grid{ grid-template-columns:1fr; }
  .value-grid{ grid-template-columns:1fr; }
  .resource-grid{ grid-template-columns:1fr; }
  .contact-grid{ grid-template-columns:1fr; gap:40px; }
  .form-card{ padding:26px; }
  .page-hero .wrap{ padding:60px 24px; }
  .pullquote .inner{ flex-direction:column; align-items:flex-start; text-align:left; }
  .compare-table{ font-size:13px; }
  .compare-table th, .compare-table td{ padding:10px 12px; }
  .process-grid{ grid-template-columns:repeat(2,1fr); }
  .less-more{ grid-template-columns:1fr; max-width:none; }
  .shift-grid{ grid-template-columns:1fr; }
  .keynote-grid{ grid-template-columns:1fr; }
  .fit-grid{ grid-template-columns:repeat(2,1fr); }
  .cols-3, .cols-4, .cols-5{ grid-template-columns:repeat(2,1fr); }
}
@media (max-width: 620px){
  .problem-grid{ grid-template-columns:1fr; }
  .principle-grid{ grid-template-columns:1fr; }
  .approach-grid{ grid-template-columns:1fr; }
  .dev-grid{ grid-template-columns:1fr; }
  .nav-inner{ padding:14px 20px; }
  .form-two{ grid-template-columns:1fr; }
  .process-grid{ grid-template-columns:1fr; }
  .fit-grid{ grid-template-columns:1fr; }
  .cols-2, .cols-3, .cols-4, .cols-5{ grid-template-columns:1fr; }
  .proof-grid{ grid-template-columns:1fr; }
  .strength-shadow-head, .strength-shadow-row{ grid-template-columns:1fr 24px 1fr; gap:0 8px; }
  .strength-shadow-row .muted, .strength-shadow-row .strong{ font-size:15px; }
  .strength-shadow-head{ font-size:9.5px; }
}